“Even during that dark time, independent dealers were buying, selling, and servicing vehicles across the country. “Remember, it was just a few years ago that GM and Chrysler went bankrupt,” he says. Michigan is closely watching Virginia, where Tesla was dealt a setback this summer when a judge ruled the Virginia Automobile Dealers Association could sue to prevent Tesla from opening a planned Richmond dealership.Īnderson says that franchise laws are necessary to protect consumers from the ups and downs of the industry. “Tesla continues to fight against that law so that Michigan consumers can enjoy the freedom to buy cars as they wish.” “It’s unfortunate that Michigan law takes away rights from consumers in order to protect local car dealers,” said the Tesla spokesperson. The Palo Alto-based company is currently suing the state to overturn its ban. While Tesla has been allowed to sell directly to customers in about 20 states, it faces some form of sales restriction in most others - and is outright banned from direct sale in six states, including Michigan. Tesla’s direct-to-consumer model has run head-on into state franchise laws designed to guard against manufacturer exploitation of consumers.
But the stores have not been without controversy. The pricey Teslas strike a sexy pose in Somerset. Now they can see the cars and learn more about them.” “It's important that Tesla has a place here in the birthplace of the automobile,” says Joel Szirtes of Pleasant Ridge, one of the first Tesla owners in Michigan. “Everyone has heard about Tesla. Like the cars, interested buyers can place orders at Tesla’s website,.
In addition to the vehicles, the gallery showcases Tesla’s energy products such as solar panels, a solar roof, and energy storage unit. The Model 3, however, will not be on display in the new space. The gallery also opens as Tesla begins production of its $35,000 Model 3, which has a backlog of over 450,000 orders. “Tesla’s new gallery at the Somerset Mall allows anyone interested in Tesla, including the thousands of Model 3 reservation holders in Michigan, to learn about our technology.” “We are excited to expand our presence in Michigan in order to educate consumers about the benefits of Tesla’s vehicles in a fun and engaging environment,” a Tesla spokesperson said in a statement. The new, 2,200-square-foot gallery, sandwiched between Apple and Macy’s anchor store, will feature a Model S and the Model X - an $80,000 SUV that shares the $70,000 sedan’s platform. Tesla opened a small display inside Nordstrom’s Somerset store in late 2016.
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